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The secret to investing in stocks for beginners

We’ve all heard that markets are driven by fear and greed. Those two emotions are what cause the wild intraday swings in stock prices, and they’re what makes learning to invest so difficult. We all want large and immediate gains. If we could all get them, though, none of us would have jobs. We’d trade stocks for a few years and retire to a cozy island in the Caribbean.

To invest successfully, you’ve got to banish the idea that you can predict where the markets are going from day to day. One of my favorite quotes from Warren Buffett – the CEO of Berkshire Hathaway Inc. (NYSE:BRK.A) and the so-called Oracle of Omaha – came when he was asked how long he likes to hold onto specific stocks. His one-word answer? “Forever.”

If you’re looking to get rich quickly, you’d be better served by going to the horse track or riverboat; not the NASDAQ or NYSE. But, if you’re emotionally able and willing to let your investment plans play out over months or years, you can and probably will make money in the stock market – even if you’re starting out with a relatively small chunk of change.

Here’s a simple secret beginning investors can use to make money on stocks: you’ve got a profound advantage over giant hedge funds, professional money managers and corporations. The relatively small size of your portfolio gives you access to stocks that the big fish just aren’t able to invest in.

“It’s a huge structural advantage not to have a lot of money,” Buffett said in 1999. “I think I could make you 50% a year on $1 million. No, I know I could. I guarantee that. But you can’t compound $100 million or $1 billion at anything remotely like that rate.”

See, investors with lots of capital at their disposal just can’t meaningfully invest in small-cap, high-growth companies. They have too much capital to put to work. The small caps you have access to today might end up in the portfolios of the big fish investors a decade from now, and that’s where you stand to make mountains of cash.

Jim Fink at InvestingDaily boils Buffet’s ideas down to three requirements to earn 50 percent returns every year:

1) Your portfolio must have less than $1 million. Just about all of us (unfortunately) fall into this camp.

2) You must buy small cap stocks “before they grow up.” Fink defines small cap stocks as companies with market caps of $3 billion or less.

3) Pick companies with high returns and low spending requirements. “The best businesses by far for owners continue to be those that have high returns on capital and that require little incremental investment to grow,” Buffett wrote in 2009. For Fink, that means finding companies that generate at least $5 in cash flow for every $1 they spend.

Remember, investing isn’t about uncovering the next Apple Inc. (NASDAQ:AAPL) or Microsoft Corporation (NASDAQ:MSFT). It about finding companies that are going to reliably produce ever-larger amounts of money without dramatically increasing their costs. Find those stocks, and you’ll do just fine.

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How to invest in the stock market

Here’s our quick and dirty guide for learning how to invest in the stock market for the complete novice:

1) Determine the type of trading account you want to open. Opening an account is simple. There are literally hundreds of online brokers to choose from. If you’re just getting started, I’d recommend Zecco.com or Scottrade.com. Both are cheap and fairly straightforward, and they do a good job of walking you through the sign-up process.

All you need to get started is some cash, time to fill out the required forms and an understanding of the type of account you’d like to open. If you want to invest in the stock market, but you’re not necessarily doing it for retirement, you should open an “Individual Account” rather than an IRA. Your gains in an individual account are subject to taxes and you’re also allowed to write-off losses. Best of all, you can transfer money out of your individual account without being subject to the penalties you’d have to pay if you were trading via an IRA.

If you’re planning to invest for retirement, you should open an IRA trading account. There are two types: Traditional IRAs and Roth IRAs.

Traditional IRAs allow you to deduct your contributions from your tax return every year (effectively meaning you pay less in taxes while you’re working). When you reach retirement age and withdraw cash from your Traditional IRA account, you will be subject to taxes. Roth IRAs are not tax-deductible, but when you withdraw your cash after retirement, you don’t have to pay taxes on those withdraws. In general, less sophisticated investors should opt for a Traditional IRA.

2) Determine whether or not you want to trade on margin. While filling out the required forms to set up your account, you’ll be asked a barrage of questions. One key question is whether or not you’d like to apply for a margin trading account. Margin accounts function like a line of credit that your broker extends to you so that you can invest more money than you put into your account. This also means you can lose more money than you put into your account. I wouldn’t recommend jumping into investing and immediately opting for a margin account. In the words of billionaire investor Warren Buffett: “Leverage is the only way a smart guy can go broke.” Important note: Margin is only available in individual accounts, not IRA accounts. You’ll also be charged interest on the cash you borrow from your broker.

3) Wait for your funds to clear. After you’ve set up your trading account, you’ll be asked to fund your account. Typically, brokerages will require an “initial deposit” of $500 or more (in some cases as much $2,500) to activate your account. These funds can be deposited electronically, by check or via wire. Of course, you’ll have to wait to wait for the funds to clear. Once they do, you’ll generally be notified via email that your account is credited and available for trading.

3) Place your first buy order. To place your first buy order on the stock market, you’re going to need to know the stock ticker for the company you’d like to invest in. An easy way to figure this out is by going to Google Finance and typing the name of a company into the search bar at the top of the page. For example, if you searched for Apple, you’d be taken to Apple’s quote page where you’d see the company’s ticker is AAPL.

Now that you have a ticker, return to your broker’s site (at Zecco, Scottrade or wherever else you chose to open a trading account), log in and hit the “trade” link. You should now see a series of boxes where you can place your order. Place the ticker (“AAPL”) in the ticker box, and indicate the number (or “quantity”) of shares you’d like to buy. Today, Apple shares are trading at $345.43. Therefore, if you enter a buy order for 10 shares of AAPL, your total cost would be $3,454.30. That’s an extreme example, of course. Most shares cost far less than $345.

While entering your buy order, you’ll see options for the type of buy order you’d like to place. Those options include a limit order or a market order. In most cases, a market order will suffice. That means you want to buy a specific number of shares at “market” price. But what’s market price? In essence, a market buy order means you’ll pay the cheapest available price to acquire shares in a particular company. For high-volume stocks (stocks with a trading volume of 500,000 shares or more per day), your order should get filled at or near the current quote price.

For shares that don’t change hands very often, you’ll want to avoid placing a market order since there may be a significant gap between the “market” price and the “ask” price. Let’s say for example you want to buy shares in Company XYZ, and the current quote for the shares is $2. Unfortunately, Company XYZ doesn’t get much action on the NYSE. Let’s say the company’s got a trading volume of 5,000 shares. That means just 5,000 shares change hands every day. Since the market is open from 9:30 a.m. to 4 p.m. EST, that’s not much trading. There may be stretches of several hours throughout the day when no one buys or sells shares in Company XYZ.

There are, however, a few people who want to sell shares in Company XYZ, and they have a standing order on the market to sell shares only if the price hits $3 (what’s known as a sell limit order). If you blindly submit a market order for shares in Company XYZ, and the only current seller is some guy who’s asking $3 per share, your buy order will be matched with his sell order, and you’ll be the proud owner of shares in Company XYZ at a cost of $3 per share – even though the quoted price was only $2 per share! Since no one was willing to actually sell shares at $2 per share, you got paired up with someone who was willing to part ways with his shares for $3 per share, and you just paid a 50 percent premium on the cost of the shares! That’s not a great way to make money trading stocks.

So, how can you avoid that? Place a limit order instead of a market order. If you want to buy shares in Company XYZ, but you’re only willing to pay $2.01, you can select “limit order” and enter a limit order price of $2.01. Your buy order will then be triggered ONLY if there’s someone out there willing to sell their shares for $2.01 or less.

You can get even more fancy with your buy orders by taking advantage of “buy stop orders”, “buy stop limit orders” and “buy trailing stop orders”, but those fall outside the purview of this column. For the vast majority of beginning traders, market orders and limit orders will suffice.

4) Place your first sell order. It’s a been a few weeks since you bought shares in a particular company, and hopefully, share prices have risen. Now, you want to sell your shares and pocket the gains.

Selling shares is as easy as buying shares. Just click on the number of shares you have in your account and place a sell market order or a sell limit order. A sell market order means you’re willing to sell shares at any available price. A sell limit order means you’re willing to sell your shares, but only if there’s a buyer out there willing to pay the price you’ve set. Congrats. You’ve just bought and sold your first few shares! I’ll be posting common pitfalls to avoid in the coming weeks. Good luck!

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How a little plastic gnome can help you become a better investor

Plastic gnome investingI’ve consistently preached that one of the biggest problems afflicting individual investors is the urge to trade too often. Buying and selling stocks too quickly can lead to extravagant profits, but it can also lead to extravagant losses. I first started trading stocks at the one of the worst times possible: the fall of 2008.

I was moving in and out of banking stocks just as congress was debating enormous stimulus packages. I’d be up 20 percent one day and down 30 percent the next. Some of the companies I invested in (National City, for instance, which was purchased from the jaws of insolvency by PNC Financial Services) don’t even exist anymore. Others have since shot up more than 400 percent from my initial buy price. I didn’t see any of the gains, though, since I got a margin call that nearly wiped out my trading account.

I was buying and holding at the wrong times and day-trading on heavy margin in one of the most volatile markets in decades. But, in many ways, I’m glad I lost gobs of money in the market. It taught me a lot of important lessons. Chief among them? No one can see the future, but in retrospect everything looks clear as day.

Ford Motor Company (NYSE:F), for instance, was trading around $1.50 a share early in 2009. If you would have laid down $15,000 on the company then, your investment would be worth more than $120,000 now – a mere two years later!

When you’ve lost enormous sums of money on a stock, it makes it even harder to want to stick to a buy-and-hold investing strategy. But it really does change the way you approach investing decisions. You stop focusing on the day-to-day news that plagues public companies and you start looking at more important factors: good management, great advisory boards, competitive advantages and long-term growth factors.

Buying for the long run almost requires a re-wiring in your brain. I was reminded of this in a strange source: an article on “Conquering Self-Doubt” in the Wall Street Journal. Apparently, a new form of cognitive-behavioral therapy has emerged in psychological and self-help circles. Dubbed, Acceptance and Commitment Therapy, the field urges acceptance of irrational fears.

“Part of what mindfulness does is get to you to recognize that these critical thoughts are really stories you have created about yourself,” Zindel V. Segal, a professor of psychiatry at the University of Toronto, tells the Wall Street Journal. “They are not necessarily true, but they can have self-fulfilling consequences.”

Applied to investing, an Acceptance Therapist might tell you that rather than watching a stock tick up and down every few minutes and painting horror stories about the losses you might endure, you recognize and accept short-term fluctuations in price and stay with the stock you’ve picked.

“You don’t have to react to (negative thoughts) at all,” Katherine Muller, associate director of the Center for Integrative Psychotherapy in Allentown, Pa., says in the article. “Just allowing them to exist takes away their power.”

Muller goes on to note that she sometimes pulls out a little plastic gnome to embody negative thoughts. Rather than trying to fight the gnome or change his behavior, you just let him sit there with that silly grin on his face, and figure out whether your fears are truly justified. If your fears aren’t justified, just let your investment ride. You’ll probably be glad you did.

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How to find good stocks for day trading

Day trading is the act of buying and selling stock in the same company in a single day. Due to increased risk, day trading is subject to special financial regulations that you should fully understand before you start. Once you’re ready, follow these three steps:

1. Pick a stock that trades more than 500,000 shares per day. Always pay attention to volume. Since some low-cost stocks aren’t traded frequently, it may be difficult to find buyers when you need to move out of a stock. 500,000 shares is an arbitrary number, but it can prove a helpful guide to avoiding ending up trapping your money in a stock for the long-haul. If you can’t move out of your position, after all, you won’t be able to buy and sell other stocks.

2. Consider trading penny stocks. Penny stocks are officially defined as stocks that trade for less than $5. They often prove volatile, providing great opportunity for reward (and, conversely, they’re much riskier than more expensive stocks). Stocks that trade for less than $5 and more than $3 are generally safer than stocks that truly trade for pennies. Margin accounts require investors to hold stocks that are trading for $3 or higher. That means that if a stock falls below $3, some investors who are holding that stock may be forced out of their positions. That can push the price of the stock even lower. Avoid going long on stocks that are trading right around $3.

3. Look for stocks in hot sectors. If shares in flash drive-maker SanDisk Corporation (NASDAQ:SNDK) are rising, consider buying shares in a lower-cost stock that’s in the same sector; Micron Technology, Inc. (NASDAQ:MU), for instance. Sectors generally move together. If one stock in a sector appears to have moved too high, it’s probably wise to look at one of that stock’s peers.

The key is to remain patient when you’re day trading. Don’t pull the trigger until you have strong reasons to believe a stock will move in one direction.







Zecco Forex Online Foreign Exchange Trading

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