Within three hours of the publication of a press release yesterday, shares in penny stock Lyric Jeans Inc. (PINK:LYJN) rocketed up more than 300 percent from $0.006 to $0.0237. That pushed up the company’s market cap nearly $15 million in just 180 minutes. The move came on the announcement that Lyric will soon launch a new jewelry collection under the brand name Lyric Nation at nearly 1,500 Wal-Mart (NYSE:WMT) stores.
Does that make shares in Lyric Jeans a buy? As is the case with most penny stocks – no one really knows for sure. Financial terms of the deal were not disclosed, and the company hasn’t released any financial data since the quarter ended March 31, 2010. Still, here’s what we do know: As of March 31, 2010, Lyric Jeans had sales of $170,317 and expenses of $237,693. Total net loss for the period was $164,410.
Since March 31, 2010, we haven’t gotten any financial data from Lyric Jeans, which makes it difficult to determine the effect of the Wal-Mart deal. If the jewelry line will be sold in 1,500 outlets, each Wal-Mart location will need to buy more than $11,000 in merchandise in order for the deal to be worth more than $17 million in sales. Of course, that’s not a good measurement when trying to determine whether the stock still has room to run as market caps almost always outstrip annual sales. Investors, after all, buy shares in a company to capitalize on future growth.
The question now is, how sustainable is Lyric’s growth? Is the Wal-Mart deal a one-off or could it lead to more deals moving forward? There are more than 2,500 Wal-Mart locations in the U.S. Should the retailer see encouraging sales of the Lyric Nation jewelry line, more orders will almost certainly flow in.
Lyric also claims its products have long lined the shelves at other well-known retailers including Bloomingdale’s, Nordstrom and Target, and in March the company announced it was unveiling a LYRIX brand jewelry line targeted at girls ages 13 to 17 at nearly 800 Claire’s Stores, Inc. Should the jewelry line do well, Claire’s has more than 3,000 locations worldwide Lyric might be able to tap. Both deals are signs the company’s moving in the right direction. And it just might breath some longer-term life into a stock many investors had written off.
Until we start getting actual financial reports from Lyric, though, the announcements probably won’t lead to a long-term uptrend in shares. They might, however, convince Lyric to start publishing regular financial results, and – pending the numbers in those reports – that might turn Lyric into a long-term buy.
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Tags: LYJN, Lyric Jeans, WMT
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