Imperva, Inc. first announced plans for an IPO under ticker “IMPV” on the New York Stock Exchange late in June. Given the company’s geeky niche and the relatively small size of the expected proceeds ($75 million), the announcement hasn’t garnered much press. Still, I’m bullish on Imperva, and here are five reasons why:
1) The perfect niche. Imperva allows companies to outsource one of the trickiest parts of doing business in the Internet Age: keeping data safe from hackers. As hackers get more sophisticated, so too does the expertise required to keep them out. Worldwide, spending on IT security products is expected to grow 40 percent – according to an Imperva-cited study by IDC – from $27 billion last year to to $38 billion in 2014.
2) Surging revenue. Imperva’s yet to turn a profit. The company lost $12.3 million in 2009 and $12 million in 2010, but it’s not all bleak news. Revenue surged 40 percent during that same time period from $39.3 million in 2009 to $55.4 million in 2010.
Unlike a lot of high-tech companies that are struggling to define their business models, Imperva’s got a great one: it’s a subscription-based service. Once a company signs on, they’re going to keep re-upping unless a competitor lowballs Imperva on price, goes belly up or finds it needs services Imperva can no longer provide. On top of that, internet security is one of those things we like to set and forget. We’ll happily pay someone else to take care of it so long as we don’t have to think about it.
3) The law’s on their side. New regulatory requirements out of Washington have upped the ante for corporations and governmental agencies that store sensitive personal information on their servers. Compliance with those laws is cumbersome and burdensome to companies without data security expertise. Imperva specifically cites those clients as a key part of its business strategy.
4) Going after the little guy. Not content with just enterprise-level clients, Imperva launched an Israel-based company called Incapsula, which targets small- and medium-sized clients. For $50 a month, Incapsula’s customers can get firewall protection for their web apps. That’s a small price to pay for peace of mind, and – if things work out – a fair number of those small businesses will one day be enterprise-level clients with more sophisticated security needs.
5) Clients with deep pockets. Imperva doesn’t publish a full list of its clients, but the company does divulge a bit in their S-1 filing: “Our customers include four of the top five telecommunications companies, three of the top five commercial banks in the United States, three of the top five financial data service firms, three of the top five computer hardware companies, two of the top five food and drug store companies, over 150 government agencies around the world and more than 100 Fortune 1000 companies.”
In the past, Imperva has publicly acknowledged several clients including GoDaddy, Accor, Vonage and Fool.com.
A few reasons NOT to invest in the Imperva IPO
Lest we forget, all investments come with risk. Imperva has plenty. Namely: High-debt, a lack of profitability, heavyweight competitors – International Business Machines Corp. (NYSE:IBM), F5 Networks, Inc. (NASDAQ:FFIV), Citrix Systems, Inc. (NASDAQ:CTXS) and others – as well as a product that requires constant updates and monitoring as the company seeks to stay a step ahead of hackers. Still, there’s plenty of room for growth in the sector, and with every new customer Imperva attracts, it becomes a more appealing buyout target. I like the product, the niche and the prospects for this stock.
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